armstrong


When it all began in a tiny two-man cork-cutting shop in 1860 in Pittsburgh, Armstrong's national frontier barely reached beyond the western mountain ranges. Tom Armstrong's first deliveries of hand-carved corks were by wheelbarrow. He succeeded because he relied upon a family credo of hard work and faith. He attracted and held dedicated employees who shared the same values. He took pride in the production and sale of quality products that bore his family name.

Armstrong was among the first of American entrepreneurs to discard the old business maxim of Caveat emptor--"Let the buyer beware"--and replace it by practicing the principle of "Let the buyer have faith." He was a branding pioneer, too, stamping "Armstrong" on each cork as early as 1864. And soon he was tucking a written guarantee into the burlap sacks of cork shipped from a big new factory on a Pittsburgh riverbank. As buyer confidence in the Armstrong brand of product and service grew, so did national sales. In the mid-1890s, Armstrong emerged as the world's largest cork company and was incorporated in 1891.

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The Armstrong formula for success became clear – stick to your core business and your core values but adapt to changing conditions as the market and your customer demand – a philosophy that’s alive and well in the company today.
Armstrong

USING YOUR EYE FOR DETAIL TO CHOOSE THE PERFECT FLOOR

"Armstrong shares your eye for detail. It’s a perspective we’ve held for over a century. We put that same focus and attention into creating our hardwood floors. Our team of product designers searches the worlds of art and fashion to find inspiration in colors, finishes, and textures. We select the finest wood species from responsible sources
that share our commitment to the environment, and our precision manufacturing ensures reliable, consistent quality floors that last a lifetime. The result is a hardwood floor that has been crafted with the same consideration and attention to detail you put into every room of your home. A floor that stands up to our exacting standards – and more importantly, yours
."


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Company Brochure
armstrong

Hardwood Flooring Guide
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Hardwood Catalog